They know...it's impolite to GUFFAW in public. It's rude to TITTER in a library. It's unseemly to CHUCKLE, even in your own $3,400 a month studio apartment with no other breathing creature in it but your chihuahua.
SO...they call sections of the magazine "HUMOR" and not "COMEDY." You don't LAUGH if it's....HUMOR.
You want examples. Here's a set of HUMOROUS photos of people, with sunglasses added.
It took TWO people to CREATE this.
One went around to likely friends, or perhaps New Yorker staffers, and asked to take photos. The other Photoshopped the sunglasses. BOTH worked hard for at least five minutes to come up with the HUMOROUS captions. The New Yorker paid them royally for the result.
I'm not KIDDING. This is REAL. This is THE NEW YORKER, where a smirk is a sign of sophistication. Almost. Better to merely limp-wrist through the pages with a wan smile and a nod:
You didn't LAUGH, did you? You weren't supposed to. It's....HUMOR.
No comments:
Post a Comment