Tuesday, August 26, 2014

MY CARD...Have Disposable Income? Will Swindle....

Once upon a time, saying "My card..." was a classy way of introducing yourself.

If your card said: "HAVE GUN WILL TRAVEL...WIRE PALADIN," even better. Pretty intimidating, huh?

Now every moron has a card because an outfit called Vistaprint has blitzed TV with ads, covered the Internet with come-ons, and somehow convinced the world that in this ephemeral age of the Internet and email and blips of mp3 files...carrying around cheap paper cards IMPRESSES people.

Instead of saying "you can find me on TWITTER or FACEBOOK" (which seems to be the catch-phrase of the cretin), you're supposed to say, "My CARD, sir..."

And this insanity has spread to include THIS garbage:

The idea is you're supposed to collect, revere and worship cards that peculiar-looking people have scribbled on.

I think they scribble their names, but you can't be sure. Some seem to be hieroglyphics, or copies of their neck tattoos, or maybe they squashed a bug that got onto the card.

Whatever, these things are supposed to be worth $7.99 or $39.95 or $150 or even more...depending on which outlandish sci-fi show is involved, what grotesque make-up is on display, or how much wardrobe is malfunctioning.

While musicians fume over no CD sales and the free downloading of music files, and while authors rage at the bootlegging of their books through Kindle and PDFs, and while TV shows and movies gush from torrents as MKV and AVI files or stream from Netflix like urine from an elephant...CARDS are COLLECTIBLE.

You can scan cards and stick 'em on an iPad. You can pull 10,000 jpgs of eBay ads and store 'em on a cellphone. You could print them out and tuck them into your Depends or sanitary napkin belt, where they'd at least serve a purpose for a while. Why the HELL spend MONEY to have these ACTUAL CARDS???

It can't be the autographs, because people don't even collect that crap anymore. Celebrities tell me it's no longer, "please sign this," it's "Hold on, let's take a SELFIE together" or "Wait a minute, while I toss my cellphone to my friend...ready? One two three SMILE!"

Like Beanie Babies and Burkas, nose rings and thong underwear, pumpkin lattes and fried Twinkies...you just never know what's going to break through the great Digital Divide between what can be copied and stored and what must be bought and worshipped.

I do learn from watching the mass hypnotism that leads to fad appeal...whether it's rubber spiders that you throw against a wall and watch "walk downward" or these "stars from forgettable TV shows and movies" staring out from a cardboard rectangle.

So...here is what I'm going to do when I order my business cards from Vistaprint: I will NOT give them away FREE. I will autograph them with a special squiggle, and have printed on the back: "You are the lucky owner of an actual original limited edition Ronald L. Smith business card..." and say, "That'll be TEN BUCKS, please." And I'll get it! Especially if I add, "Look, on EBAY they're doing for TWENTY!"

No comments:

Post a Comment